US broadcaster iHeartMedia, launched ‘iHeartLand’ in August 2022, featuring a special two-part performance by Grammy-nominated singer, songwriter and producer, Charlie Puth. In 2019, Fortnite hosted a Weezer-themed island.

In 2021, Fortnite partnered with Universal Music UK’s Commercial and Creative division, O2 Globe, and Island Records UK for a virtual recreation of London’s music venue The O2 arena to host a virtual concert of British alt pop band easy life. This marketplace will offer creators an 88% share of revenue for sales of digital content including 3D models, materials, sound, VFX, MetaHumans, and more, says Epic.Įpic Games’ plan to share 40% of Fortnite purchase revenue with eligible ‘island’ creators could be a big opportunity for artists who plan on launching their own islands in Fortnite.Īrtists and brands who have launched their own islands in Fortnite include The Kid LAROI, whose Wild Dreams island saw him debut new music earlier this year. Island creators who are 18 years old or older are also eligible to receive payouts.Īdditionally, Fortnite is also launching a unified marketplace called Fab, where creators can find, publish, and share digital assets for use in creating digital experiences. “Engagement payouts proportionally distribute 40% of the net revenue from Fortnite’s Item Shop and most real-money Fortnite purchases to the creators of eligible islands and experiences, both islands from independent creators and Epic’s own such as Battle Royale.” Epic says it has started reserving 40% of revenue since March 1 to distribute to creators based on engagement metrics such as player popularity and player retention.

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